Frequently asked questions about B2B

1. What is the main difference between B2C and B2B?

In the B2C business model, companies aim to deliver their products directly to the end consumer through various channels (such as face-to-face sales, cold calls, e-commerce, or in-store sales). In this model, the quantity of products sold is generally lower, and since sales are made individually, continuity is limited. In the B2B business model, however, companies engage in high-volume wholesale sales to other businesses, creating a more continuous trade process. Since B2B processes depend on decision-making and approval mechanisms, they generally move at a slower pace.

2. Why is the B2B sales process longer?

In the B2B sales process, both businesses involved in the sale and purchase must reach a mutual agreement. The parties need to agree on many aspects such as product quantity, price, delivery processes, and after-sales support. Additionally, businesses usually have multiple approval levels. If the person you are negotiating with on the buyer side is not the decision-maker, they must submit the purchase for approval, which can further extend the process.

3. What is B2B e-commerce?

B2B e-commerce refers to companies that sell from business to business managing all their sales processes online via a B2B e-commerce website instead of traditional methods (meetings, phone calls, emails, etc.). By transitioning to B2B e-commerce, you can;

Collect orders through your website,

Allow your customers to actively track their orders,

Handle payments and collections,

Enable your customers to view their receivable/payable status with a single click,

Allow your sales representatives to easily create orders for their assigned customers.

To manage all these processes on a single platform, you can review our B2B STORE B2B e-commerce packages, which are specially developed for B2B e-commerce, via this link.

4. Why are prices not public in B2B?

This is entirely a decision made by the business. If the business does not see any harm in showing its products to other companies and it does not create a disadvantage, it may choose to display its products to other businesses.
In the B2B STORE B2B e-commerce system, depending on your preference, you can display your products with a list price to visitors of your website, or you can open your website only to your dealers, allowing them to log in with their own unique username and password.
In this closed B2B e-commerce system, you can assign different discounts to each dealer. Additionally, you can hide product, brand, or category options on a per-customer basis.